About

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Shelly d'Inferno is a tattooed model, performer, designer, make-up artist, photographer and entrepreneur. She has been involved in the alternative scene for over a decade performing at some of the largest alt events/festivals as well as graced the covers of several international magazines such as Bizarre Magazine, Total Tattoo, Tattoo Italia and Advanced Photographer.
During early teens she experimented with photoshooting and discovered her passion for modelling, photography, fashion and makeup - which she took on as a career after moving to London in 2009.

Alongside the already mentioned trades Shelly also designs and runs her own fashion labels Magic Markings and Rummager, which she hosts under her online retail site House of Inferno.
Having made clothes since the age of 15, Shelly continued her learning with finishing a 3 year degree in fashion design. Rummager, previously known as Heavenly Inferno, started in 2009 and focuses on upcycled/recycled outfits with inspiration from anything from punk-rock streetwear, custom made stage-wear and creative costumes.

In 2013 Shelly was part of founding a new fire performance group called Pyrohex as she took on yet another profession as a performer. She practices many kinds of performance arts, as well as designing, building and selling her own custom show equipment. Between Pyrohex and her solo shows she has performed at many of the biggest alternative events such as Download Festival, Hellfest, London Tattoo Convention, Wacken Open Air, along with many fetish events and club venues around the world.

As a woman of many trades Shelly tends to be drawn towards many creative and versatile styles, which we can see by not only viewing her modeling portfolio, but her own photography and makeup looks. Quoting her own words Shelly explains she could never be stuck in one genre and that she knows herself as a bit of a shape-shifting wild-child who sees beauty in a lot of things.
(Written by Lolo Applet)

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